Title: Social Entrepreneurship Perspectives. Triangulated Approaches to Hybridity
Autor: Othmar M. Lehner

Social Entrepreneurship Perspectives. Triangulated Approaches to Hybridity
Jyväskylä: University of Jyväskylä, 2012, 94 p.
(Jyväskylä Studies in Business and Economics
ISSN 1457-1986; 111)
ISBN 978-951-39-4661-6 (nid.)
ISBN 978-951-39-4662-3 (PDF)

The main argument in this study is that social entrepreneurship is not a neu- tral and static phenomenon, but socially constructed and loaded with meanings. Hence, it needs to receive adequate attention from more contextual, critical and constructionist viewpoints to deal with the inherent hybridity and ambiguity. It is discussed and argued that –a) current research on social entrepreneurship needs to acknowledge and even put a special emphasis on the cultural, societal and situational contexts in which it is conducted;b) concepts that are produced through social interaction should receive ap- propriate research attention that also acknowledges the ontological and paradig- matical nature of these phenomena; andc) while a variety of entrepreneurial approaches can be identified in social en- trepreneurship, such as for example opportunity recognition, these approaches differ in their actual application, partly due to the double bottom-line between the social and commercial goals.

Keywords: social enterprise, methodology, hybridity, social entrepreneurship, entrepreneural orientation